1. What media has influenced you the
most
in your wedding invitation buying decisions?
Bridal magazines
Wedding mail order catalogs
Retail stores
Bridal shows
TV
Radio
Wedding planning websites
Online message boards and chats
Online shopping sites
Other
2. Where did you
begin
researching your wedding invitations?
3. Did you request any mail order invitation catalogs?
Yes
No
Not yet, but I plan to request at least 1 catalog
4.
If yes
, how many catalogs?
1-2
3-4
5-6
7-8
Over 8
5.
If yes
, the main purpose of getting the catalog(s) was:
To get ideas for making your own invitations
To see what is available but knowing you would most likely buy in a retail store
To compare prices and find the best deal
With intent to order
Other
6. How many times have you purchased from a mail order catalog in the last year?
I have never ordered from a mail order catalog
1-2 times
3-4 times
5-6 times
More than 6 times
7. How many times have you purchased from the Internet in the last year?
I have never ordered from the Internet
1-2 times
3-4 times
5-6 times
More than 6 times
8. How many bridal shows will you attend before your wedding?
I will not attend any bridal shows before my wedding
1-2
3-4
More than 4 shows
9. I have dreamed of my wedding day since I was a little girl and I will do everything possible to make sure all my dreams come true.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
10. My wedding day is very important but I am also very busy so I want to create a nice event without going crazy.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
11. When it comes to my wedding, reflecting my personality is more important than being proper.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
12. I feel pretty confident about what I need for my wedding and won't seek a lot of help from professionals in the wedding business.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
13. My mom will guide me and direct many of my decisions.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
14. I feel overwhelmed trying to undersand all the things I will need for my wedding and need help from professionals in the business.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
15. I plan to make as many items as I can for my wedding to save money.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
16. I plan to make as many items as I can so my wedding is unique.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
17. I plan to make as many items as I can because I enjoy doing it.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
18. I wish someone would help me find the items I want.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
19. To get the best quality, I need to order professionally printed invitations from a stationery store.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
20. Mail order catalogs or Internet sites offer the same quality I can find in stores but at lower prices.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
21. For something as important as wedding invitations, you need to work face to face with someone who knows how invitations should be printed.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
22. Mail order companies or Internet sites offer good, dependable service.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
23. What is your total wedding budget?
$0-$5,000
$5,001-$8,000
$8,001-$10,000
$10,001-$15,000
Over $15,000
24. Of that budget, what amount will be spent on your wedding invitation ensemble?
$0-$100
$101-$150
$151-$200
$201-$250
$251 and over
25. When is your wedding date?
(MM/DD/YY e.g. 07/26/03)
