Holiday Classics Survey



1. How did you find out about our site?
Catalog
Search engine
Referral
Internet advertisement
Link from another internet page

2. Which of the following ordering methods do you prefer the most?
On-line
Phone call to customer service
Fax a paper order form
Mail a paper order form

3. Please rank the importance of these 10 considerations when selecting holiday cards, where 1 = most important and 10 = least important.
Rank The Following Choices as > >
One answer in each row and column		 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Convenience of purchase location (i.e. retail store, on-line, catalog)
Card design
Brand name
Price
Verse (message in the card)
Turn around time
Prior business relationship with vendor
100% satisfaction guarantee
Easy ordering process
Order tracking information available

4. What is your main reason for sending cards to customers/clients?
To keep in touch
To thank them and to show appreciation for their business
To build/maintain/strengthen your relationship
Because of obligation, it is expected
To maintain the company's image
It is tradition
I was directed to by my supervisor

5. What do you find to be the most frustrating part about sending holiday cards? Please select your top 2.
Tracking addresses
Addressing envelopes
Hand signing cards
Coordination within my organization
Preparing the mailing list
Finding the time to do it
Getting them mailed in time
Don't know
Have not sent cards in the past
Other

6. What type of special offer, if any, would influence your buying decision? Please select up to 2.
Early order discount
Premium/free gift
Free shipping
Percent off coupon
Sale price
Free envelope personalization
None
Other

7. How valuable would you find the following product offerings or services?
  Not at all valuable Neutral Very valuable
8. Write your own verse 1 2 3 4 5
9. Hand signed signature service (personally signed to match your signature) 1 2 3 4 5
10. Mailing service (addressing envelopes, folding/inserting cards) 1 2 3 4 5
11. Coordinating or matching products (labels, seals, letterhead) 1 2 3 4 5
12. Completely custom card (your photo, artwork, company colors, logo, etc.) 1 2 3 4 5
13. For which other occasions do you send cards to your customers, clients or employees? Select all that apply. Birthday Thank you Sympathy Get Well Congratulations Recognition Easter Bosses Day Professional Administrative Assistant's Day Other
14. Where are you located? If Other Explain
15. What best describes your role in your company? Manger/Assistant manager President/Vice President/CEO Professional Clerical Administrative Assistant Sales Marketing Owner Other